Best Selling Cars in UAE: What Emiratis Prefer in 2025

The United Arab Emirates has one of the most dynamic car markets in the world. With luxury preferences, desert-friendly driving conditions, and an increasing shift toward sustainability, car buyers here are both diverse and discerning. The best selling cars in UAE reflect a blend of tradition, technology, performance, and prestige.

In 2025, Emiratis are increasingly leaning towards vehicles that offer a mix of luxury, safety, and off-road reliability—along with newer demands such as hybrid engines and smart technology. Let’s explore the top choices dominating UAE roads this year and why they’re loved by Emiratis.

1. Toyota Land Cruiser – The Undisputed Desert King

The Toyota Land Cruiser has been a fan favorite for decades, and it remains one of the best selling cars in UAE in 2025. Its ability to conquer both city streets and desert dunes makes it the ideal SUV for the UAE’s unique geography.

Key Features & Appeal:

• Off-Road Performance: Equipped with powerful 4WD and terrain management, it handles sand, rocks, and steep dunes effortlessly.

• Reliability: It’s known to last for decades with minimal issues, making it a smart long-term investment.

• Luxury Options: The 2025 models come with ventilated leather seats, touchscreen infotainment, adaptive cruise control, and more.

• Resale Value: Thanks to Toyota’s brand reputation, the Land Cruiser maintains strong resale value.

Emirati Preference:

Many UAE nationals choose the Land Cruiser for family use, desert safaris, and long-distance road trips across the Emirates. Its reliability and status symbol make it a top-tier choice in both urban and rural areas.

2. Nissan Patrol – Prestige, Comfort, and Power

The Nissan Patrol stands neck-to-neck with the Land Cruiser in popularity. It represents a luxurious yet practical SUV that appeals to both younger and older Emirati drivers.

Why It’s a Best Seller:

• Smooth Ride Quality: Despite its size, the Patrol drives like a luxury sedan thanks to its suspension and sound insulation.

• Advanced Tech: Newer models come with lane departure warning, adaptive cruise control, 360-degree cameras, and wireless phone integration.

• Towing Power: Ideal for pulling trailers or boats during desert adventures or trips to the beach.

• Interior Space: A roomy third row and ample cargo space make it ideal for large families.

Local Impact:

From Abu Dhabi to Al Ain, the Nissan Patrol is considered a high-status yet family-oriented car. It’s often chosen for its premium design and UAE-wide availability.

3. Toyota Camry – The UAE’s Favorite Sedan

While SUVs rule the dunes, sedans like the Toyota Camry rule the cities. The Camry remains one of the best selling cars in UAE for professionals, families, and even commercial fleets.

What Makes It Popular:

• Fuel Efficiency: Hybrid models offer excellent mileage, making them cost-effective for daily commutes.

• Low Maintenance: Toyota vehicles require less frequent repairs and have affordable parts.

• Smooth Driving Experience: Offers a quiet cabin, responsive steering, and ample legroom.

• Commercial Use: Taxis, ride-hailing companies, and rental fleets trust the Camry due to its durability.

Why Emiratis Choose It:

For Emiratis living in city centers like Dubai and Sharjah, the Camry offers a great balance between price, comfort, and reliability.

4. Hyundai Tucson – Futuristic SUV for Urban Families

The Hyundai Tucson is a rising star in the UAE, especially among tech-savvy and budget-conscious buyers. It offers compact SUV size with premium features, making it ideal for modern families.

2025 Model Advantages:

• Sleek Design: With LED lighting, bold grilles, and sharp lines, the Tucson stands out visually.

• Tech-Heavy Dashboard: Fully digital display, wireless charging, and voice-activated systems.

• Hybrid Engine Option: Environmentally friendly with strong torque and great mileage.

• Safety Features: Lane keeping assist, blind spot detection, and autonomous emergency braking.

Local Appeal:

Young Emirati families and first-time buyers love the Tucson for its modern appeal, compact size, and value-for-money offering.

5. Tesla Model 3 – Leading the Electric Revolution

With the UAE’s push toward sustainability and smart infrastructure, Tesla’s popularity has exploded—especially in Dubai and Abu Dhabi. The Model 3 is now one of the best selling electric cars in UAE.

Why It’s in High Demand:

• Zero Emissions: Aligned with UAE’s Vision 2030 for a greener environment.

• Autopilot Capabilities: Semi-autonomous features like adaptive steering, lane centering, and traffic-aware cruise control.

• Over-the-Air Updates: Your car improves over time with software upgrades.

• Supercharger Network: Rapid charging stations are expanding across the Emirates.

Who’s Buying It:

From young professionals to eco-conscious entrepreneurs, Tesla Model 3 is becoming a top pick for those embracing the future of driving in the UAE.

6. Mitsubishi Pajero – Reliable and Affordable Off-Roader

Although Mitsubishi ended production of the Pajero globally, demand in the UAE remains strong, especially in the pre-owned market.

What Keeps It Popular:

• Proven Toughness: Survives desert trails, highway drives, and family outings with ease.

• Affordable Maintenance: Spare parts and repair services are widely available and cost-effective.

• Spacious Cabin: Comfortably fits 7 passengers, suitable for big families.

• Budget-Friendly: Often chosen over more expensive off-road SUVs.

Cultural Fit:

UAE residents who prefer rugged, low-maintenance vehicles still turn to the Pajero as their go-to desert warrior.

7. Kia Sportage – Smart Design with Smart Features

Kia Sportage stands out as an intelligent choice for those who want an SUV without the heavy price tag. In 2025, it’s one of the fastest-growing models in sales volume across the Emirates.

Benefits of Ownership:

• Sleek, Athletic Look: Its bold styling appeals to younger buyers.

• Smart Interior: Includes wireless connectivity, climate control, and smart trunk access.

• Fuel Efficient Engines: Options include petrol, hybrid, and turbo variants.

• Warranty Peace of Mind: Kia offers one of the best warranty packages in the market.

Buyer Profile:

Sportage is popular among teachers, small families, and even delivery-based businesses due to its balance of utility and aesthetics.

8. Mercedes-Benz G-Class – Luxury Meets Legacy

The G-Wagon continues to reign as a status symbol among best selling cars in UAE. It’s not just a vehicle—it’s a statement.

What Sets It Apart:

• Unmatched Road Presence: Iconic boxy look, wide body, and chrome finishes.

• Handcrafted Interiors: From diamond-stitched leather seats to custom wood trims.

• High Performance: Equipped with AMG variants for thrill-seekers.

• High-End Tech: Includes features like augmented reality navigation and active ride control.

Who Buys It:

Successful businesspeople, influencers, and celebrities in Dubai and Abu Dhabi often flaunt the G-Class as a badge of success and sophistication.

9. Honda Civic – Sleek, Safe, and Sensible

The all-new Honda Civic in 2025 brings modern styling and safety-focused driving to the forefront. It’s ideal for buyers seeking a smart, compact sedan.

Civic’s Core Strengths:

• Refined Driving Dynamics: Sharp handling, responsive brakes, and solid acceleration.

• Fuel Efficiency: Great mileage even with performance-oriented turbo engines.

• Affordable Servicing: Widely available Honda service centers across the Emirates.

• Youthful Appeal: Perfect for college students and first-time car buyers.

Market Segment:

Civic remains popular among students and entry-level professionals in Sharjah, Ajman, and Dubai.

10. Ford Explorer – Family SUV with American Muscle

Ford Explorer offers a balance between comfort, ruggedness, and spacious interiors—making it a top pick among Emiratis with large families or active lifestyles.

Best Features in 2025:

• 7-Seater Configuration: Ideal for weekend getaways with family.

• Multiple Drive Modes: Switch between eco, sport, sand, and snow.

• Strong Engine Performance: Comes with turbocharged and hybrid options.

• Advanced Driver Assist: Lane assist, blind spot warning, and adaptive headlights.

Use Cases:

Popular among expats and locals who want a reliable SUV for school runs, mall visits, and long trips to Ras Al Khaimah or Fujairah.

What Do Emirati Drivers Prioritize in 2025?

UAE buyers are no longer just focused on size and brand names. Today, preferences reflect a balanced view of:

• Durability & Reliability: Especially for desert and heat conditions

• Luxury and Prestige: For those who see cars as lifestyle investments

• Fuel Efficiency: As fuel prices rise and environmental awareness grows

• Technology: From infotainment to autonomous driving features

• After-Sales Service: Brands with better dealer networks win more loyalty

Final Thoughts: Navigating the 2025 Car Market

The best selling cars in UAE in 2025 reflect more than just mechanical excellence—they reveal cultural preferences, lifestyle choices, and technological readiness. Whether you’re seeking luxury, utility, or innovation, there’s a car for every budget and personality in the Emirates.

Before buying, always:

• Compare fuel types (petrol vs hybrid vs electric)

• Test drive for comfort and handling

• Check insurance premiums and resale values

• Research after-sales support and service networks

Looking to stay updated on auto trends in UAE? Follow our blog for the latest insights, vehicle comparisons, and expert car reviews tailored to the Emirati market.

At Avenue Auto Services, we not only help you stay informed about the best selling cars in UAE, but we also ensure your vehicle stays in top condition. Whether your car needs a routine checkup or you’re facing issues like Car AC Repair, Coolant Leak, Drive Shaft, or Engine Vibration, our expert technicians are here to help. Explore our complete auto repair services for all your maintenance needs.