Last updated: 28 October 2026

Avenue Auto Services (“Avenue Auto”, “we”, “us”, or “our”) respects your privacy and is committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, and share information when you visit our website, submit an enquiry, request a callback, contact us, or otherwise interact with our services.

1. Information We Collect

We may collect information that you provide directly to us, including:

• Name
• Email address
• Phone number
• Vehicle information
• Service or repair requirements
• Messages, comments, or enquiry details
• Appointment or booking information
• Any other information you voluntarily provide through our website or when contacting us

We may also collect certain technical and advertising-related information automatically when you visit our website, including:

• IP address
• Browser and device information
• Pages visited and website interactions
• Referral information
• Cookies and similar technologies
• Google advertising click identifiers such as GCLID, GBRAID, and WBRAID, where available

2. How We Use Your Information

We may use your information to:

• Respond to enquiries and callback requests
• Provide information about vehicle repair, maintenance, diagnostics, and related services
• Arrange appointments or bookings
• Communicate with you about your vehicle or requested service
• Maintain records of customer enquiries and service opportunities
• Improve our website, services, and customer experience
• Measure the performance of our advertising campaigns
• Understand which advertisements or marketing channels generate genuine enquiries and bookings
• Prevent fraud, misuse, or security issues
• Comply with applicable legal and regulatory requirements

We do not use personal information for unrelated purposes without an appropriate legal basis or consent where required.

3. Google Ads and Advertising Measurement

We use Google Ads and related measurement tools to understand how our advertising performs and whether advertisements result in enquiries, qualified leads, or bookings.

When you arrive on our website through a Google advertisement, Google may provide advertising identifiers such as:

• GCLID
• GBRAID
• WBRAID

We may store these identifiers alongside information submitted through our website so that we can measure whether an advertising click resulted in a genuine customer enquiry or booking.

We may also provide certain first-party customer information, such as an email address or phone number, to Google for advertising measurement and conversion attribution where permitted.

Google may process this information in accordance with its own privacy policies and data processing terms.

Where required by applicable law, we will obtain appropriate consent before sharing or using personal information for advertising measurement purposes.

4. Enhanced Conversions and Offline Conversion Measurement

We may use Google Ads enhanced conversions and offline conversion measurement.

These technologies help us understand whether a website enquiry later became a genuine customer lead, appointment, or completed booking.

Information used for this purpose may include:

• Email address
• Phone number
• Google advertising click identifiers
• Lead status
• Conversion or booking date and time

Where applicable, customer information may be securely transformed or hashed before being used for matching and measurement.

This information is used for advertising measurement, attribution, and campaign optimisation.

5. Google Analytics and Website Analytics

We may use Google Analytics or similar analytics services to understand how visitors use our website.

These tools may collect information such as:

• Pages viewed
• Time spent on the website
• Device and browser type
• General traffic source
• Website interactions

Analytics information helps us improve the performance, usability, and content of our website.

6. Cookies and Local Storage

Our website may use cookies, browser storage, local storage, and similar technologies.

These technologies may be used to:

• Remember website preferences
• Support website functionality
• Measure website usage
• Preserve advertising attribution information while you browse different pages
• Understand the effectiveness of advertising campaigns

For example, advertising identifiers associated with a Google Ads visit may be temporarily stored in your browser so that an enquiry submitted later in the same customer journey can be correctly attributed.

You may control or delete cookies and browser storage through your browser settings. Disabling certain technologies may affect website functionality or measurement accuracy.

7. Lead Tracking and Customer Records

When you submit an enquiry, we may maintain a lead record containing information such as:

• Name
• Phone number
• Email address
• Requested service
• Vehicle information
• Lead source
• Advertising identifiers
• Lead status
• Qualification or booking information
• Notes relating to the enquiry

These records may be stored using secure business systems and cloud-based services, including spreadsheet, email, hosting, analytics, and customer-management services.

Access to these records is limited to authorised persons who require the information for legitimate business purposes.

8. How We Share Information

We do not sell personal information.

We may share or process information with trusted service providers that help us operate our business, website, communications, analytics, advertising, or lead-management systems.

These providers may include:

• Website hosting and technology providers
• Email and communication providers
• Google, including Google Ads, Google Analytics, Google Sheets, and related services
• Website form and security providers
• Advertising and measurement service providers
• Professional advisers or authorities where required by law

We only share information where reasonably necessary for the relevant service, business purpose, legal obligation, or advertising measurement activity.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Responding to enquiries
• Managing customer relationships
• Maintaining service or business records
• Advertising and performance measurement
• Resolving disputes
• Complying with legal, accounting, or regulatory obligations

Retention periods may vary depending on the nature of the information and the reason it was collected.

When information is no longer required, we may securely delete, anonymise, or restrict access to it.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access
• Accidental loss
• Misuse
• Unauthorised disclosure
• Alteration
• Destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on applicable law, you may have rights relating to your personal information, including the right to:

• Request information about how your data is processed
• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of information where legally applicable
• Withdraw consent where processing is based on consent
• Object to or restrict certain processing where applicable

To make a privacy-related request, please contact us using the details below.

We may need to verify your identity before processing certain requests.

12. Marketing Communications

We will only use your contact information for direct marketing where permitted by applicable law.

Where consent is required, you may withdraw your consent or opt out of marketing communications at any time.

Operational communications relating to an enquiry, appointment, repair, or requested service are not considered promotional marketing.

13. Third-Party Websites and Services

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

14. Children’s Privacy

Our services are not directed to children.

We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.

15. International Data Processing

Some of our technology, analytics, advertising, hosting, or cloud service providers may process information outside the United Arab Emirates.

Where applicable, we take reasonable steps to ensure that such processing is handled in accordance with applicable data-protection requirements and appropriate safeguards.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our services
• Website technologies
• Advertising or analytics systems
• Legal or regulatory requirements
• Business practices

The latest version will be published on this page with an updated revision date.

17. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, you can contact:

Avenue Auto Services
Al Quoz, Dubai, United Arab Emirates
Email: info@avenueautoservices.com
Phone: +971 56 662 9360
Website: www.avenueautoservices.com